Artist Of The Month: Marina & The Diamonds

Since Radioactive, fans was already hyped but only since Primadonna was when everybody started to took notice of her. Marina And The Diamonds is our Artist Of The Month. With her new album, Electra Heart is just less than a month away, we are putting the spotlight on her. Let the countdown BEGINS!!!!

The announcement of a second studio album came from Diamandis herself, who revealed plans to begin working on new material in 2011 at a concert in Glasgow on 1 November 2010. On 8 August 2011, Diamandis uploaded a music video titled "Part 1: Fear and Loathing", with the tagline "Electra Heart: The Start". In the Caspar Balslev-directed video, Diamandis is shown to position herself in front of a bathroom mirror cutting off her hair. A second Balslev-directed music video, "Part 2: Radioactive", was uploaded two weeks later and featured Diamandis recollecting her relationship with an ex-boyfriend. The Stargate-produced track was then released in the United Kingdom on 30 September 2011, where it debuted at number twenty-five on theUK Singles Chart, becoming Diamandis's fourth top forty single. A third music video, "Part 3: The Archetypes", was uploaded on 15 December 2011 and at a length of one minute and twenty-one seconds hinted at the name of four album tracks with the lyric "Housewife, beauty queen, homewrecker, idle teen". Two other songs were released to YouTube prior to the album release, a demo version of "Starring Role" on 20 November 2011, and "Homewrecker" on 27 February 2012. Early versions of tracks that leaked before the album were "Sex Yeah", "Power & Control" and "Living Dead".

On 1 March 2012, Diamandis unveiled the track listing for the twelve-track standard edition of Electra Heart via Twitter and Facebook, while also uploading the album's cover image. The four bonus tracks contained on the deluxe edition, including promotional single "Radioactive", were announced on 5 March 2012. The video for the first single "Primadonna" premiered on Diamondis's YouTube channel on 12 March 2012, and it was simultaneously released to UK radios. It will be released digitally on 15 April 2012.